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Using Distribution Software Within The Fashion Industry

The fashion industry in South Africa has taken a long time to find its feet, not because of a lack of creativeness on the part of designers but for the reason that market is small and undeveloped from a business perspective. Let’s be realistic, countries such as Italy, England, France and The United States all have very well-established fashion markets and it is hard for our fashion designers to compete against their experience and expertise. Moreover, they have the commercial infrastructure and there is a big niche for couture in these countries. Despite these strengths, you can bet your boots that the smart fashion houses are using distribution software to improve operations and maintain their position in the industry.

Here, the fashion sector is still in its beginnings. It takes a lot of money, work and support to have a yearly Fashion Week, and even though we have several, the international fashion weeks are where it’s at. The market for fashion is abroad and that is the place that the prospective buyers with the power travel to. Thus the challenge which our designers experience is how to be competitive on a business level with market leaders who’ve been in the fashion industry since the start of the previous century.

In recent times, South African fashion designers have begun showing their collections at different fashion weeks and their efforts have been well-received over there. The orders are coming in and this is good for the country’s economy. The catch is indigenous designers tend to be ill-prepared to cope with the large orders they’ve been receiving. The matter has been raised in the media that fashion designers in this locale are not able to satisfy the demand from global market because they do not have sufficient business experience. As mentioned earlier, this failure to cope with substantial orders placed has nothing to do with creativeness; it involves insufficient business skills on the part of fashion designers. Orders for a single pattern can run into the thousands and global buyers who are used to dealing with efficiently run fashion houses don’t have any tolerance for designers who cannot generate garments rapidly.

Needless to say, there are other variables such as a sluggish and unionised textile sector that has a major effect on production but in terms of the business principles behind the bulk production of designs; it would appear that our fashion designers are in need of some distribution software to help them run their companies. In places with an organized fashion sector, the business is lucrative enough in order for there to be staff specifically appointed to take care of administrative, bookkeeping and supply chain issues. Here the designers have to do a great deal of the work by themselves and are active in the process of creating and selling garments from start to finish. They need to be able to operate their companies on a working level while being creative and designing imaginative collections at the same time.

Fortunately, there’s distribution software which will help. Computer software applications like this are simple to work with and there are modules to deal with a variety of business functions from accounting to the supply chain to customer care. Not only will this kind of program assist fashion designers to operate a business but help them to keep control of it at the same time.

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